It is becoming painfully clear to me that I have no idea how to advertise my novels. What little success I have had seems to have been through “word of mouth”, but how does one get those mouths to be bigger? (Or the ears that are, presumably, near the mouths?)
With the financial backing of someone very near to me, I have tried some on-line advertising over the last couple months. So far, my sales total has not changed a bit. The simple fact of the matter is: I have no idea what I’m doing.
There are people or groups out there who claim that they know advertising. I tried a couple of those, too. Now, maybe I tried bums. I don’t deny that there’s bound to be an expertise to advertising, I just don’t know how to find one of the experts or even where to look for them. If any of you have some (legitimate) suggestions, I would be glad to entertain them!